Meta has launched a new division called Meta Superintelligence Labs to accelerate its AI ambitions and close the gap with rivals such as OpenAI and Google.

The lab will be led by Alexandr Wang, former CEO of Scale AI, following Meta's$14.3 billion investment in the data-labeling company. Former GitHub CEO Nat Friedman and SSI co-founder Daniel Gross will also hold key roles in the initiative.

Mark Zuckerberg announced the new effort in an internal memo, stating that Meta is now focused on developing superintelligent AI systems capable of matching or even outperforming humans. He described this as the beginning of a new era and reaffirmed Meta's commitment to leading the field.

The lab's mission is to push AI to a point where it can solve complex tasks more effectively than current models.

To meet these goals, Meta has been aggressively recruiting AI researchers from top competitors. Reports suggest that OpenAI employees have been offered signing bonuses as high as$100 million to join Meta.

New hires include talent from Anthropic and Google, although Meta has reportedly avoided deeper recruitment from Anthropic due to concerns over culture fit.

Meta's move comes in response to the lukewarm reception of its Llama 4 model and mounting pressure from more advanced AI products released by competitors.

The company hopes that by combining high-level leadership, fresh talent and massive investment, its new lab can deliver breakthrough results and reposition Meta as a serious contender in the race for AGI.